Local SEO in Spain: get found on Google Maps

How Google decides which businesses to show

Google says local results depend mainly on three factors: relevance (how well your business matches the search), distance (how close you are to the searcher or the area they mention) and prominence (how well known and well rated your business is, online and offline).

You cannot change your distance, but you can work on relevance and prominence: a complete, well-categorised profile, a website that clearly describes your services and area, and genuine customer reviews.

What our local SEO service includes

• Review and optimisation of your Google Business Profile: categories, services, hours, photos, description and attributes.
• Consistent business details (name, address or service area, phone) across your website, profile and key directories.
• Service and area pages on your website with genuinely useful local information.
• Structured data so Google understands what you do and where.
• A simple process to get real reviews and reply to them well.
• Tracking of calls, website visits and direction requests from your profile.

Reaching expat and Spanish customers

In many parts of Spain your customers search in two languages. Your Business Profile description, services and replies to reviews can work for both, and your website should have proper English and Spanish pages. That way you appear for "English speaking dentist" as well as "dentista" in your area.

If you serve customers at their home or do not have premises they visit, your profile can be set up as a service-area business, without showing your address.

Reviews: real and answered

Reviews influence both your customers and your visibility. We help you ask for them at the right moment, with a direct link, and reply to all of them — including negative ones — in a professional tone. We never buy or fake reviews: it breaks Google's rules and can get your profile suspended.

Who local SEO is for

It works especially well for businesses with premises or a defined service area: clinics and dentists, physiotherapists, lawyers and gestorías, estate agents, restaurants, salons, builders and tradespeople, schools and shops. If your customers search for "your service + your town", in English or Spanish, local SEO should be a priority.

Your website is the foundation: it has to confirm what your profile says — services, area and contact details — and load quickly on mobile, where almost all local searches happen.

Timescales and pricing

Profile improvements can show results within a few weeks; more consistent gains usually come after 2 or 3 months, depending on local competition. Nobody can guarantee a specific position on the map.

Local SEO improvements are included in our Premium maintenance plan (€150 + VAT a month or €1,500 + VAT a year), with analytics and a monthly report. If you only need a one-off profile set-up, we can quote a fixed price.