Websites for beauty salons and spas in Spain

What clients check before booking

Clients compare: which treatments you offer, what they cost, how long they take, what the salon looks like and what other clients say. And they want to book without calling during working hours.

If your website only links to Instagram or lists treatments without prices, clients have to message you for everything. Many will not — they will book somewhere else. For expat and visiting clients, not knowing whether they will be understood is one more reason to look elsewhere.

Essential pages for a beauty salon

• Treatments: facials, body treatments, waxing, nails, lashes… with description, duration and price.
• Packages and current offers, with their conditions.
• Online booking.
• The salon: real photos, team and training.
• Genuine client reviews or a link to your Google reviews.
• Contact, opening hours and how to get there.

Responsible advertising of treatments

In Spain, advertising for beauty treatments must not attribute healing effects or guaranteed results that are not proven — Royal Decree 1907/1996 explicitly prohibits it for products and activities with claimed health purposes. It is better to describe what each treatment involves, how many sessions are usually recommended and what clients can realistically expect.

Medical aesthetic treatments (such as injectables) must be carried out by healthcare professionals in an authorised healthcare centre, and the website should make that distinction clear.

Before-and-after photos need the client's written consent and must not be edited to exaggerate results. As with any business website, it must identify its owner (LSSI) and include a privacy policy (GDPR).

Bookings in English and Spanish

A treatment menu and booking flow in English means international clients can book with confidence, without guessing what "presoterapia" or "depilación con hilo" means. Each language has its own pages, so your salon appears for searches such as "beauty salon Marbella" as well as "centro de estética".

Recommended features

• Online booking by treatment, professional and time, or integration with your booking app.
• WhatsApp button for quick questions.
• Gift vouchers and packages, sold online or promoted for in-salon purchase.
• Gallery of the salon and your work.
• Appointment reminders, if your booking system offers them.

Instagram attracts, your website converts

Social media is a great shop window for beauty businesses, but it does not replace a website: it does not show properly on Google when someone searches for a salon nearby, it does not present your price list in an organised way and it depends on an algorithm you do not control. Let Instagram attract and your website convert, with a direct link to booking from your bio and every post.

Price

A corporate website costs €500 + VAT (€605 incl. VAT), with up to 5 sections. Online booking, voucher sales or a second language are quoted separately. Our Premium maintenance plan includes a simple calendar or booking system.